Botanical enrichment
for curious cats
Awaken the senses. Spark the play. Ease into calm.
Explore our enrichment world
Silvervine （Matatabi）
Silvervine （Matatabi）
Loofah Play— Coming soon
Loofah Play— Coming soon
Curated Experiences— Ritual Box available now · More coming soon
Curated Experiences— Ritual Box available now · More coming soon
OUR FIRST BOTANICAL · SILVERVINE
Find their favourite
Made for first-time explorers, with all four forms of silvervine in one set.
More ways to enrich. More ways to engage.
Each form offers a different way for cats to experience silvervine.
Fruit Powder
Sprinkle · Boost · Explore
A scent booster for toys, scratchers and play surfaces.
Curated silvervine experiences, made for different cats and moments.
Thoughtfully combined forms, toys and textures for the way they play — and moments worth celebrating.
How botanical enrichment unfolds.
Scent sparks curiosity
A first sniff can be the start of exploration.
Curiosity becomes play
Scent can open up different ways to play.
Play gives way to calm
Some cats naturally settle after engaging.
Made for happy, thriving cats.